Branding and Graphic Design for kmd;) Web Series

kdm;) is a humorous Web Series produced by teenagers and broadcasted online.

I conducted the branding process for this educational project, working in the concept and the graphic design.

kdm;) was an educational project designed by Colectivo Piloto and sponsored by the Barcelona City Council, where more than seventy teens have been selected to learn the craft of filmmaking, from pre-production to post-production. Through a series of workshops, they were given the necessary tools to produce “kdm;)”. The project was developed between 2009 and 2012.

Branding

The idea was to design something easily understandable for young people. The contraction ‘kdm’ is a commonly messaging term used by teens in Spain, something like: We hang out?

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Website Graphic & Concept

This is the mockup for kdm;) website Casting application. The graphic should reflect an educational project, but at the same time it had to be sufficiently attractive to youth audiences.

kdm-web-pablo-herrera-1

Graphic Materials

In all the communication materials I used circular structure. This shape communicates one of the most important points within the youth community: the desire to be accepted and included in the group.

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I also design this circular model for teens to find an easy way to write the Web Series´ storytelling:

kdm-storytelling-pablo-herrera

You can learn more about kdm;) as an Educational Project in this interesting post.

 

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