Food Collect Campaign for The Red Cross

Food Collect Video Campaign for the Red Cross Catalonia “Un Cop de Mà”.

Via Colectivo Piloto

Part of the Red Cross’ food & nutrition program is dedicated to food collection and its distribution to the communities in needs; especially the very young and the elderly.

This campaign targeted disadvantaged elderly from the region of Catalonia, east of Spain. I was assigned to manage both pre-production and post-production of three spots showing the needs of this particular part of the population and the accomplishments of the Red Cross in keeping their dignity by providing them with food.

It was an honor for my Organization, Colectivo Piloto, and myself to feel part of this accomplishment by following the Red Cross Catalonia team in their mission and conveying their message in images.

Food Collect Campaign, Red Cross Catalonia (#1) from Colectivo Piloto.

You can watch all spots of the Food Collect Campaign “Un Cop de Mà” on Vimeo Channel.

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ELECTROFILMIKA Cinematography + Live Electronic Music

Video Campaign to promote the ELECTROFILMIKA’s Fall Sessions, 2015, New York City.

ELECTROFILMIKA brings together cinematography and electronic music in an event that transcends time and generations.

Film screenings with live music present great opportunities for audience members to discover or rediscover masterpieces of the cinema and, for electronic musicians, to express their creativity and generate visual and sounding atmospheres.

Via Colectivo Piloto

ELECTROFILMIKA Promo Fall Sessions 2015 from Colectivo Piloto.

Midwood Brooklyn

Short Documentary about the Victorian Flatbush, one of Brooklyn’s most beautiful, interesting and culturally diverse community.

This film was made on E 19 St. between Foster Av. and Glenwood Rd. in Brooklyn as part of On My Block Films, a film challenge that brings together communities by inviting them to create short films using the residents of their block as cast and crew.

New York is a crowded and busy city. Its inhabitants rarely meet with the people living around them. On My Block Films creates an opportunity for neighbors to introduce themselves, to work together, and to create trusted relationships through a collaborative filmmaking process.

Midwood Brooklyn from Pablo Herrera on Vimeo.

The Building of a Community

Short Documentary about the Activist Movements of Manhattan Lower East Side

With its long and continuing history as a haven for immigrants, artists, musicians, poets, and political activists, the Lower East Side has been a cultural incubator since its earliest days. Ideas, movements, trends and customs that derive from either old or new world cultures, or both, emerged and radiated from here.

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During the summer of 2012, I joined Museum of Reclaimed Urban Space (MoRUS) to produce a documentary about the activist history of the Lower East Side.

In The Building of a Community activists, artists, historians and political representatives describe the neighborhood, the squats, the community gardens and explain the struggle to save them.

To service the mission of MoRUS, this documentary aims to broadcast the historical memory of the activist movements of the Lower East Side.

The Building of a Community from Colectivo Piloto.